Content Producer: Flo App
Instructional & educational content production for health & wellness app.
Flo Health app
Video Producer
Aug 2019-Dec 2022
INTRO:
Flo is the fastest growing AI-driven health app for period, ovulation and pregnancy tracking with more than 38M monthly active users worldwide.
MY ROLE:
I was brought into Flo Health to help initiate and establish educational video production in the company, translating complex medical information into engaging visual narrative. I linked Flo’s European content team with a production team in California. I’ve managed development and production of modern and innovative content with millions of views, empowering viewers with knowledge about reproductive health, nutrition, yoga, meditation, and other wellness topics.
Wellness video courses
Top performing video courses:
Getting pregnant
Prenatal yoga
Sex for pregnancy
Keeping conception fun
Your fertility journey
Real LGBTQ+ conception stories
Acne-free living
Practical guide to your sexuality
Fertility and emotional support
Recommendation:
“Anastasia is really good at paying attention to small details. She has lots of experience before and during filming, and she's really good at fixing problems and dealing with difficult situations. Anastasia is always on time and ready to take on any challenge. She's also really nice and helpful to others, and a great team member. She's really skilled, professional, and has a positive attitude, which makes her a great fit for any job in this field.”
– Natasha Mitrakhovich
Executive Producer at Flo Health app
In-app usage:
Body & intimacy photoshoot
Celebrating diversity of human bodies, and finding ways to elegantly communicate sensitive health subjects including fertility, intimacy, and conception.
In-app usage
User flow
LGBTQ+ photo & video content
Producing photo & video educational content featuring real LGBTQ+ community covering wide range of subjects including periods, conception, and parenting.
Behind the scenes
Recommendation:
“Anastasia is a highly skilled and dedicated creative producer. Anastasia was a valuable team member, consistently demonstrating excellent communication skills and an ability to work seamlessly with a global team. Even in a fast-paced environment, Anastasia remained flexible and adaptable, always finding solutions to any challenges. Anastasia's input on creative feedback and strategy was invaluable, and her production management skills ensured that all projects were delivered on schedule and to the highest standard. ”
– Natalie Vyrvich
Visual Team Lead at Flo Health app
